Swipe is designed to bring social networking and shopping together in a way that is fun and interactive. Users can share information on their shopping experiences and knowledge on popular brand names and products. Through a vast community of fellow shoppers, individuals can learn about products or share their knowledge. Swipe presents a new, entertaining way to gather information about shopping in specific areas, whether the user actually lives in the area or only plans to visit.
The Swipe team states that they believe everyone is an expert in something. They have taken that idea and implemented it in each function built into the Swipe website. The site was designed to bring people, and their knowledge, together into a single go to resource for local shopping. The Swipe team also pushes towards the empowerment of the user, allowing each individual to enrich the Swipe experience and add their own flavor and experience to the mix. Today, the site operates with the same approach, offering users a welcoming environment to spread the word about products, services and shopping experiences while asking questions to get information from their fellow members.
Swipe is unique for two reasons. The first, and most prominent reason, is the way the site creates a single go to resource for information on local shopping. Users can gather information and reviews from actual shoppers, who are unbiased and will be completely honest about their experiences. Those same users can also ask questions to help make a good decision about their next shopping excursion. The second reason Swipe stands out is the way the site incorporates social networking and gives it a focus on shopping.
The Swipe website is very basic, featuring a white and dark green color scheme. The low key appearance puts the focus on the user, who can upload profile images and provide information. There are no intrusive advertisements or bold graphics to clutter up the user’s experience. Instead, new visitors are immediately presented with the recent activity of Swipe users as well as a number of highlighted users right on the homepage. There are not enough users to find really valuable shopping information in your city. Sometimes it is impossible to sign up for an account and to show messages of other users.
A new visitor to Swipe can choose to register through their existing Facebook profile or by clicking the green “Sign Up” button on the homepage. Doing so will direct them to the registration form, which requires a full name, email address, password, and country of residence. Users may find difficulty after clicking the green “Sign Up” button at the end of the registration form. Doing so redirects the user to the same page and does not appear to actually create an account. The Facebook login option, on the other hand, appears to work. At this point, users may have to contact Swipe directly about creating an account if they do not have a Facebook profile that they are willing to link to Swipe.
Although Swipe holds plenty of potential for some valuable shopping information, the site does not offer anything that would warrant a membership fee. There is currently no premium account option available. Users can access all site features and update profiles at no cost. This is a vital to Swipe’s success since the site relies heavily on user interaction.
Those who love shopping and socializing could appreciate the concept of Swipe. Users can create a profile, just like on other social networking websites. However Swipe lets users ask questions and share information about local shopping. This could provide a valuable resource to anyone who has a passion for retail. The site could also benefit anyone who is going on a trip or vacation and would like to learn about local shopping venues before they go. The Swipe website is not working the way it should and users can benefit more from similar applications.